Around 40% of B2B marketers say email newsletters are one of the key features to their content marketing success. There are tons of statistics that prove just how profitable emails can be for your business. What the numbers don’t show is that there’s a lot of testing and tweaking that goes into the email’s design and layout that allows the sender to get massive rewards.
What makes a successful email or email campaign? One of the major elements in the design and layout that draws people in and grows your click-through rate. Today, I’ll be showing you ten examples of winning email design and how to make your own.
Bringing the reader towards each CTA with “Awareness, Consideration, and Action” as the main stages. Harry’s used a color block design to guide the reader through each step of the email. Color blocking helps to guide the reader through your copy, making it easy to read with a pleasing layout.
Design: Contrasting colors like yellow and blue grab the reader’s attention, in this case they also happen to be Tock’s brand colors. At the center of the email is a simple illustration of the city to highlight the hustle and bustle of the life surrounding restaurants. They decided to match the color of their button or designs to their brand’s colors, with the help of a contrasting background color for yellow and dark blue and yellow and white. Placement: Two CTAs are placed in the emailer: “Explore Tock” and “Learn more.” If someone’s ready to use Tock’s services, they’re more likely to press the first CTA.
If they’re still in the awareness stages of getting to know the brand, then they’ll most likely keep reading more on what Tock has to offer. They’re using one email design to speak to two types of readers both in the first stage of their welcome email.You can also change an email design’s color based on new product, season or to match a marketing campaign’s new look and feel.
Design: The email imitates a product marketing funnel system, bringing the reader towards each CTA with “Awareness, Consideration, and Action” as the main stages. Harry’s used a color block design to guide the reader through each step of the email. Color blocking helps to guide the reader through your copy, making it easy to read with a pleasing layout.
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Brandon Kelley
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